It’s the story of our time: an e-commerce startup shows significant promise and receives venture capital funding, followed by private equity funding. With so much money from investors, it loses sight of earnings and concentrates on sales. The e-commerce business expands its transactions and user base in the absence of a financial incentive. Then the unexpected occurs: investors become nervous, markets lose steam, and the game shifts to translating traction to profits. That is the only way to make money in e-commerce.
Tips to turn an E-Commerce business profitable
Get rid of unprofitable products
Calculate and determine your top sellers as well as your worst performance. Those goods and lines that aren’t functioning well should be eliminated as soon as possible. The apparent one is where you can negotiate a lower price than you paid for the item. One of the first products to be phased out should be those with nightmare logistics and reverse logistics. Products with strong human customer service requirements should likewise be phased out.
When a company experiences double-digit month-over-month growth and triple-digit year-over-year growth, it is good to have significantly more capacity than is currently required. However, if you want to go from a revenue-driven to a profit-driven organization, you must pay attention to capacity utilization. It’s possible to get rid of surplus capacity.
Customer acquisition cost
When you’re having trouble, you need to make sure that the cost of acquiring a new consumer is as low as possible. It’s a difficult subject for most large e-commerce companies that are losing a lot of money. They have a proclivity for over-advertising (typically PPC) in order to attract clients. By any standard, the cost of acquiring a new customer can be ridiculously expensive at times. Other times, complex customer LTV (lifetime value) calculations are employed to justify an excessively high acquisition cost.
E-commerce marketing is the practice of increasing awareness of an online store’s product range and brand in order to increase sales. Traditional marketing strategies can be applied to E-commerce marketing in the digital environment, since it allows firms to gain from customers who are ready to buy. An online market is a bustling location that is gaining in popularity all the time. E-commerce marketing, which involves developing adverts that direct customers to an E-commerce website, is a terrific way for businesses and organizations to tap into this rising power.
Best E-commerce platforms
Do you want to earn money via E-commerce business? If that’s the case, we have listed some of the best platforms. Choosing the finest E-commerce platform for you is the first step in starting a successful online business.
1) Wix is the greatest overall ecommerce platform.
2) Shopify is the finest ecommerce platform for businesses with more than ten products.
3) BigCommerce – excellent for large and rapidly expanding companies.
4) Squarespace — For high-quality layouts and attractive stores, Squarespace is the finest option.
5) Square Online is the most cost-effective option.