For businesses, Facebook is the undisputed king of social networking. The site is used by millions of consumers to learn about new companies and goods. Despite popular belief, Facebook is a growing possibility for eCommerce merchants – but only if you can attract the attention of your target demographic.
The most effective approach to start a conversation online is to pose a question to your audience. Provided that it is done just periodically, it is a potent method of engaging followers. Starbucks serves as an excellent example. The company asks basic, brief, and engaging questions that encourage consumers to participate and share their thoughts.
Facebook, like Instagram, offers a distinctive platform for telling in-depth tales that engage and captivate an audience. Personal stories, in my opinion, are the most compelling. Zappos performs an outstanding job doing this, extending its brand through excellent behind-the-scenes content on its website. Consider how your company or product came to be, the most challenging elements of your firm’s journey, and how your products or services improve people’s lives in your presentation.
The social media platform Facebook is designed for short-form videos of up to 10 minutes in length, not simply 30 seconds as on TikTok and Instagram. Whole parts of Facebook have now been devoted to the consumption of video content. This is due to the ease with which videos may be created, consumed, and shared. Videos can be instructive, informative, entertaining, or anecdotal in nature, among other things. Users will watch and share if they are drawn to the content. In the case of Chewy, a pet supplies company, the company creates entertaining videos that captivate its target audience.
Post branded graphics, which are images that feature your company’s logo, fonts, and colour schemes — for example, memes, quotations, motivational sayings, and product advice — on your social media channels. All of your graphics should have the same overall look and feel to them. Create a visual style guide for your company’s logo. View this example of how Beauty Pro Distributor created a distinctive style of graphic to be used throughout its social media marketing campaign:
It is possible to increase engagement and reach by including trending subjects in your content. This is because it will assist your article to appear in followers’ feeds. ModCloth, a clothing retailer, is an excellent example. It combines basic photographs and tales with popular themes to create material that is both fascinating and shareable.
Infographics encourage people to interact with them. When done effectively, they are a concise, amusing, and eye-catching way to communicate information about a product or service to a large number of people at once. Furthermore, they appeal to a large number of people, increasing their reach. Infographics should be published on your website and then shared on Facebook. It will increase traffic to your website and help you make more sales.
Statista does a good job at implementing this concept. In addition to producing amazing maps and infographics, it also hosts them on Facebook, making them more interesting and shareable. Users must visit Statista’s website in order to view the data.
Sharing information about impending promotions and discounts on Facebook is a simple and effective approach to attract your audience’s attention. In addition, because the majority of consumers use Facebook at least once a week, this form of content is highly effective. However, from my own experience, it only works nicely on Facebook. As opposed to Pinterest, TikTok, and Snapchat, Facebook users are used to sharing sales and discounts with friends and family. It is also a wonderful method to thank people who “like” your Facebook page for their support.