When it comes to monetizing websites, Google AdSense is the first name that comes to mind. While there’s nothing wrong with it—after all, AdSense is the world’s largest ad network— it’s irresponsible to think that no other ad network can match it.
The ad tech sector is always changing. As a result, it wouldn’t be an exaggeration to suggest that Google has rivals that can give them a run for their money. Finding out which ad network, or a mixture of ad networks, generates the most money may require some trial and error. Publishers, on the other hand, can efficiently work on monetizing their websites after they’ve figured it out.
AdSense is a Google advertising program; in case you didn’t know. It is one of the most famous online advertisement networks for bloggers and webmasters wishing to monetize their websites, having been founded in 2003. You’ve most likely seen them all over the internet. Google AdSense can be used on any sort of website. However, some types, such as blogs, forums, and free online utilities, are more suited to running AdSense advertisements on them. The message here is that any website with consistent traffic is a good candidate for AdSense.
But what if you don’t want to employ AdSense advertisements on your website?
Both publishers and advertisers can benefit from Adsterra’s advertising alternatives, which allow them to test a fresh method that isn’t reliant on Google. It’s a well-known and fast-growing network that generates over 10 billion impressions every month. Adsterra is one of the world’s biggest digital advertising firms because of its user-friendly platform, which makes monetizing your website visitors relatively simple. It offers novel ad forms including popunders, pre-roll video, and push notifications for both desktop and mobile, in addition to classic ad formats like display banners.
Yahoo and Bing’s Media.net is a direct AdSense competitor. It is one of the largest contextual ad networks in the world, and it is used by well-known brands all over the world. Its contextual advertisements give you exclusive access to Yahoo! Bing network searches, allowing you to monetize your content. The marketplace connects you with content-driven publishers so you may increase your ad revenue while also tapping into a large search market.
PropellerAds is a major ad network that allows you to reach 1 billion consumers and offers a variety of advertisements such as banners, sponsored links, and push notifications. With a simplified ad creator, the self-serve platform is simple to use and helps you to get your campaigns up and running quickly. You may work reactively to optimize your campaigns with a variety of targeting options and real-time performance measurement.
Adversal is a self-serve ad platform that allows you to put up your adverts in a matter of minutes. Its user-friendly design makes it simple and intuitive to start, stop, and pause campaigns. You may simply leave it to work once you’ve set everything up.